Second only to “Should my business have a Facebook page?” the most common question we get from our clients is, “How do I get the most out of my Facebook page?” While we could pontificate ad infinitum on the benefits of social media, the importance of an effective social media strategy, knowing your target audience, choosing the types of posts you make and in general just being a savvy social media strategist… we know, nobody got time for that. So, we generally boil it down to the basics. Here are our favorites, in no particular order.
Tip #1Create a welcome note with an engaging photo and a clear call-to-action when people check into your business on their phones.
Tip #2Use a social network response guide when responding to negative or positive comments. Here is an example from Vanderbilt University Medical Center:
Tip #3Frequency. How often should I post? The ideal number is between 5 and 10 posts per week.
Tip #4Add the SlideShare App to your Facebook tabs. Adding SlideShare tab to your business page allows you to share your business talks and presentations. (Source)
Savvy social media doesn’t come easy, even for us. But together, we can design a strategy that’s not only right for your business or organization, but right on for results. Whether you’re ready for Social Media 101 or Next Gen Tactics, contact us today: Maggie Marchand or 309-346-2512.